| American
Association of Political Consultants - AAPC
Media Terms
Glossary
This area contains a glossary of
terms used throughout the site and the media industry.
Audience
Measures and Formulas: Part I
This area contains numerous formulas
you can use for the measuring of cable audiences:
Average Audience (AA) Rating (%), Projections/Delivery/Impressions,
Coverage Rating, Share
Audience
Measures and Formulas: Part II
This area contains numerous formulas
you can use for the measuring of cable audiences:
Gross Average Audience, Viewers Per Viewing
Household, Media Cost, Reach & Frequency
Demographic
Derivations
Commonly
Used Abbreviations
Broadcast Sweeps Months
| November |
February |
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| May |
July |
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