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Media Terms Glossary

This area contains a glossary of terms used throughout the site and the media industry.

Audience Measures and Formulas: Part I

This area contains numerous formulas you can use for the measuring of cable audiences:
Average Audience (AA) Rating (%), Projections/Delivery/Impressions, Coverage Rating, Share

Audience Measures and Formulas: Part II

This area contains numerous formulas you can use for the measuring of cable audiences:
Gross Average Audience, Viewers Per Viewing Household, Media Cost, Reach & Frequency

Demographic Derivations

Commonly Used Abbreviations

Broadcast Sweeps Months

November February  
May July  

 

 

 


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