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Media Terms Glossary

This area contains a glossary of terms used throughout the site and media industry. Mouse over the icon for definitions.

A - C     Cable Original
Ad-supported Network   Cable System
Alternate Delivery System (ADS)   Churn
Analog   Community Antenna Television CATV
Average Audiences (AA)   Cost Per Person (CPP)
Avail (Availability)   Cost Per Thousand (CPM)
Avail Code   Coverage Area
Basic Cable   Cumulative Audience
         
D - I     Frequency
Digital Cable   Gross Rating Points (GRP)
Digital Television (DTV)   HDTV (High Definition Television)
Direct Broadcast Satellite (DBS)   Household (HH)
DMA   Household Penetration
Direct-to-Home (DTH)   HUT (Homes using TV)
Discrepancy   Interactive Cable
Dual Feed   Interconnect
Electronic Data Interchange (EDI)      
         
L - R     PUT (People Using Television)
Live Feed   PVR (Personal Video Recorder)
Make-Good   Rating
Multiple System Operator (MSO)   Reach
Narrowcasting   Recall (Aided)
On Demand   Recall (Unaided)
Pay Cable   Regional Networks
Pay-Per-View   Rep Firm
Per-Inquiry Advertising   Run of Schedule (ROS)
         
S - W     Tiers
Scatter Buying   Universe
Share   Upfront
Spot Cable   VOD
Subscriber   Wired HH's
Superstation      

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